Why is Neil McLean
qualified to deliver all this?
By 1998 and at the
top of his field, Neil McLean took the decision to take what he
had learned over more than two decades in the media and reveal
many of its "inside secrets" (What the media desperately doesn't
want you to know)
In August of that year, he established Gillette-McLean
International.... a media consultancy specialising in training
and guiding people through a variety of media situations.
With more than five thousands broadcast news stories, close
to
ten thousand media interviews and thousands of hours of
live
studio time as a news anchor and presenter under his belt, Neil
developed a number of different media education programmes.
Initially consulting to tourism, hospitality, financial and
legal executives and organisations around Australia, Neil has
since spread his expertise to include clients in Asia and the
United States.
Recent assignments include steering a major Australia tourism
enterprise through a potentially fatal media crisis.
Training and guiding the CEO of an Asian-based international
group of companies to deliver the most important message
it has ever had to impart to the media.
Setting up a national presentation training base in Australia
for an international company.
Advising a national industry body on its media crisis policy.
Working with a national sales organisation to rejuvenate its
entire Customer Service policy and practices.
Completely revising and re-positioning the "look" of one of
Australia's key tourism properties.
He is regarded as one of Australia's most astute and
knowledgeable media strategists.
As a presentation trainer, his huge bank of clients continue to
provide glowing testimonials.
Neil also guides and grooms professional sports people for media
and public appearances with an emphasis on developing their
confidence and presenting ability in public. With high-profile
clients including three world champions, Neil's training is
regarded by many sports agents as a "must do" for their clients.
In between appearing as a "key-note" speaker, conference MC,
university lecturing and as a media crisis management
specialist, Neil shares his extensive media knowledge on an
audio, video and written series of 'how to's" through his "Media
Secrets Revealed" program.
Gleaned from more than two decades at the coal-face as a
broadcast journalist, producer, chief-of-staff, news anchor,
director of news and now freelance journalist, Neil puts it
simply in easy to understand plain English.
Under the banner of Media Secrets Revealed, the 12 Golden
Guidelines for successful Media Interviews, Generating Thousands of Dollars of Free Publicity, Writing Winning Press Releases and a
string of other successful works have helped thousands of people
to understand and get the most out of
the media.
However its in face-to-face training where Neil's expertise
really shines. His gentle, supportive, positive and expert
guidance has seen literally thousands of individuals drastically
improve their overall performance, not just in media
appearances, but in the confidence department as well.
|
|
|
- Why we
need
a MCM plan
- Dangers of not
having one
- Identifying
and minimising
media damage
- Techniques for
retaining
control
- Bouncing back
|
How to write
eye catching
press releases |
- The
importance of timing
for your release
- Developing
relationships with the media
- Why
one damaging
story can dog you forever
- Why
the media trots
out old vision over and
over
and over
|
|
