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This is perhaps the most
comprehensive media guide of its kind ever presented. The
information imparted through this e-book is the result of
a
lifetime of being in the media and information gathered about
how the media works.
These truly are Media Secrets Revealed.
There are techniques and strategies contained
in these pages that will give you a
huge advantage when dealing with the media.
You have the potential to not only become
“Media Bullet Proof”,
but beat them at their own game. And it is a “game” in many
ways.
No doubt we have all seen various members of
the media in full predatory mode, but there is also a softer,
more compassionate side of the media.
A journalist is a human being too!
If you understand these skills and
information well, it’s like being
inside a strategic base camp for the opposition! When
you know the strategies, you will certainly be able to counter
them.
After coming up through the ranks as a
journalist, radio announcer, news anchor, program presenter,
producer and news director
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having built a news room from scratch, managed a network, and
having a personal log of more than five thousand news stories
to air, plus thousands of hours in the anchor chair going
“live to air”, you get a certain “feel” after a long time.
My personal career was built on being
incisive yet extremely fair and balanced.
Some journalists have never read the relevant “Code of Ethics”
As a journalist/interviewer/anchor,
it is incumbent on you to extract the best
possible interview from your subject.
How does the interviewer get the best result
from you?
You will find many want to “catch you out”,
or trip you up on some point.
The more embarrassing for you, the better the interview and
the stronger the story…
according to some interviewers.
I found that counter-productive.
I would take the time to
relax an interview subject prior to the
interview.
This is explaining in simple terms, what will
happen.
I would take the time
to
make
them comfortable,
show
them where to stand,
what
to do with their hands,
how
to control nervousness,
and
to make their points quickly and succinctly.
And also would inform them what I was going to
ask them first.
I discovered thousands upon thousands of people
knew absolutely nothing about the interview process.
Many of them had spent big dollars generating
the interest, only to come across as a “deer dazzled in the
headlights” and miss what could
have
been
a grand opportunity.
The element of
nervousness and being intimidated
cannot be underestimated.
I also found it “easy” to punch holes in an
argument during a media crisis, simply because the
interview subject had not thought
through every possible question and angle and practiced those
responses.
That later became, and still is one of the most
enjoyable aspects of my media consulting business….Media
Crisis Management.
Media Crisis Management is all about
preparation
and practice, so when a crisis does arise, you know exactly
what to do, what to say and how to manage the whole situation
with minimum impact and damage.
The prosperity of many businesses is dependent
on their reputation.
It can be destroyed in
a heartbeat by the media which tends to drive
public perception. Also the reverse is true.
The reputation of a business or individual can
be greatly enhanced
by positive media.
In this guide, you will discover how to
generate positive media/publicity.
It
is achieved by
understanding what the media is looking for.
How to recognize a potential media story and
opportunity.
Understanding how to make it happen….
who to contact.
And finally, how to deliver in practical terms.
And when you do, you will see clearly
how to extract every last drop of VALUE FOR YOU.
In each section, there is a summary at the end.
This is meant to give you a quick reference guide.
If you use how it is designed, it will serve you well.
And one final thought before you
order
MediaSecretsRevealed.com's
Generating Thousands of Dollars in Free Publicity
With everything
you approach and everything you try to generate, remember, you
need to give media outlets great reasons to cover
your story.
The media is not an extension of your publicity department.
However when you know the "inside secrets" of how to make your
story irresistible to news and other media, you will be amazed
how
incredibly powerful and satisfying generating thousands of
dollars
worth of free publicity can be!
You can do it....enjoy it and have fun!
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